Experienced designers know they should be focusing on web site conversions — not just counting the visits, but making the visits count. We will discuss just three of the many ways you can improve your web site conversions and increase the success of your site.

First of all, your web site should have definite objectives. There are informational sites, e-commerce sites, blogs, etc. Your goals should be specific and quantifiable, for instance: to receive e-mails, online inquiries, phone calls, etc. Meeting your objectives means the you have attracted your ideal web site visitor and they have answered your call to action, completing the sale or becoming a lead. How do we do that?

1. Offer clear, consistent navigation.

Your navigation should be descriptive, and lead people to where they think they should end up. This is about THEM, not you. Web visitors scan a page very quickly looking for keywords they’ve thought up in their own brains. So your menu items should include words and phrases your visitors would be expecting, not cute, kitschy titles or what you want to force feed them. Then each click of the mouse needs to take people from a more general to a more specific place — getting them closer to their objective. If someone isn’t finding what they are searching for, they will become bored or frustrated and give up. And you’ve lost a web conversion.

2. Focus on benefits & problem solving.

I can’t stress the importance of this enough. Web copy is just as important as the content of any marketing piece. Your web content must focus on the visitor’s needs, interests, problems. Talk about specific ways in which your business will meet these needs and solve these problems. Now, you’ve got a listening ear, and now you’re on your way to getting a web conversion. Writing on the web must take into account many factors such as audience, purpose, search engines, etc. So small business owners need to spend time, effort and money on quality web copy. And please spell check!!!

3. Tell people what to do.

This is where your call to actions comes in. Think back to your site objectives. Each page should have clear directions about where visitors should go. And it’s gotta be big and bold and extremely clear to web site visitors. Do some informal web site testing: ask a couple of friends or colleagues to sit down and use your site. Look for signs of confusion or hesitation, and frantic clicking of the browser’s Back Button. These are all signs that you may need to call-out your call to action.

These were just three of the dozens of ways that Imagebase can improve web site conversions. Contact us today to learn how we can increase your web conversions.

At Imagebase we believe that proper planning in all aspects of your web design is crucial to the success of your site. Below is a short list of marketing questions that we like to ask when planning a web design project.

· What is your primary objective with the site?

o Establishing your credibility
o Describing your products or services
o Completing sales transactions
o Offering customer service and support
o Communicating company identity or branding

· What are your secondary objectives?

o Search engine friendly?
o Generate repeat traffic?
o Encourage visitors to recommend it to others?
o Create an online community, send emails?
o Increase customer loyalty?
o Encourage visitors to stay and visit many parts of the site?

· How do you expect to use the site?

· Will people find you by searching or because you gave them your URL?

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You can learn more about our web design, video production, graphic design and SEO services. We serve all of South Florida.