At Imagebase we believe that proper planning in all aspects of your web design is crucial to the success of your site. Below is a short list of marketing questions that we like to ask when planning a web design project.

· What is your primary objective with the site?

o Establishing your credibility
o Describing your products or services
o Completing sales transactions
o Offering customer service and support
o Communicating company identity or branding

· What are your secondary objectives?

o Search engine friendly?
o Generate repeat traffic?
o Encourage visitors to recommend it to others?
o Create an online community, send emails?
o Increase customer loyalty?
o Encourage visitors to stay and visit many parts of the site?

· How do you expect to use the site?

· Will people find you by searching or because you gave them your URL?