Author: Robert Palmer

If you wish to obtain the best results from the online business make certain you reflect on search marketing and web design together for your subsequent venture. Website design styles that incorporate optimization ideas will get the most excellent results as well as yet look the way you wish your site to look.

SEO takes a diverse approach to website design. In spite of getting a web design completed and then attempting to tack on search marketing as an addendum, SEO web design approach reflects on keyword targeting as well as optimization with site planning and style guiding principles from the customer. By giving a serious thought to complete project and making certain all site elements collaborate, you are much more expected to obtain the design that you really want as well as acquire the notice of new customers since your site would show well in search results.

Both the marketing and design style of the site actually need to be measured simultaneously. When a website has a wonderful look and has attained some best search results, it is expected to be triumphant.

Websites that have considered optimization in a design procedure get much enhanced online results and yet manage to look good. There are lots of changes in style during the current few years and it is essential to keep up with existing trends. Design style as well as site architecture are different from the older websites and if your website is around for a while then perhaps it is the time to get an entire new style of appearance for the online business and magnetize more search traffic. An original design might be just right to draw new clients and emphasize new services that your association provides.

With both the professional design and best search results, a website could attain a target audience as well as magnetize high volume search traffic. Receiving this mix correct is where the search marketing agency is required. Experience of marketing and design in your target segment could be bonuses, however in particular a few professional design style instances with top search results must assist choose which organization to work with. Acquire the accurate keywords and ensure that your selection of design style matches for best targeting.

A few of the significant SEO web site design factors that are part of on- page SEO optimization and assist boost site’s visibility on web are:
To use keyword rich URLs whilst designing the web site.
Overusing graphics / multimedia is not great in terms of search engine optimized websites as flash and media files are not clear content for the search engines.

Use appropriate titles, header tags and Meta descriptions for all pages to evidently define what a page is all about.
Add appropriate alt tags for the images in order that the search engines identify what an image is about and relate it with content of web page.
Generate a detailed HTML site map to assist search engines crawl the website in its entirety and quickly.

Author: Andy Best

The way you design your web site affects your visitors’ online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase.

Therefore, a well designed web site really CAN boost your sales!

In this article I’ll share my five favorite web design tips to help you increase your online sales.

Tip 1: Choose Your Colors Carefully

The colors that you use will determine how your web site comes across to your visitors. Dull colors will make your site seem plain and boring whilst overly bright colors can make it seem chaotic and unprofessional.

Red and Yellow draws the eye in. Therefore it can be a good idea to use these colors for banners and adverts that you want your visitors to focus on. However, use these colors sparingly because they cause eye strain which means that visitors won’t want to look at your web site for long periods of time.

Tip 2: Avoid Slow Loading Web Pages

The amount of time that your site takes to download is critical. If it takes too long to download, you’ll lose potential customers who can’t be bothered to wait.

Tip 3: Make It Easy For People To Find Their Way Around Your Site

Your site’s navigation should be as simple and as straight-forward as possible so that people can find what they’re looking for easily. Don’t lose sales because people can’t find what they want.

Tip 4: Make It Easy For Visitors To Contact You

Place your email address, or at least a “Contact us” link, clearly on every page. If people have to hunt around to find your contact details, chances are they’ll get fed up and leave your site without buying anything.

Tip 5: Make Your Sales Copy Easy To Read

Chunks of text are off putting and are therefore unlikely to get read. This means that if your well-worded sales pitch is written in long unbroken paragraphs, it will go un-noticed.

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About the Author: Andy Best is the author of the “Definitive Guide To Starting & Promoting An Internet Business”. This is a step-by-step guide full of advice and strategies to help you start an Internet business from scratch and promote your web site.

Your web site should deliver your branding message and positioning statement, starting with your headline, the most important element on your site. Your logo and your tagline should “be the brand”. The web site images, copy and graphics must support your position. You should be able to explain your positioning in a short simple statement that encompasses all of the brand attributes that you are trying to reflect.
Specifically, the following elements of your web site need to be consistent with your brand’s position.

  • Brand logo

  • Brand name

  • Key messaging

    1. Positioning statement
    2. Tagline
    3. Body copy
  • Graphics – the look and feel

    1. Colors
    2. Proportions
    3. Motion
    4. Fonts
  • Your web site visitor needs to know immediately where they are. If they don’t know you, this is your opportunity to introduce your brand in a manner consistent with the rest of your marketing.

    Customer focused branding on your web site

    Your messaging and overall branding, as reinforced by your web site, needs to focus on your paying customers.  This is true even if your audience includes customers, media, investors, employees and competitors.  Every single member of your audience *wants* you focused on your customers, particularly your smart investors and employees!

    It is easy to spot a self-absorbed company that has lost its way from the 30 second Flash intro that features the amenities of their new building.  If you want to increase sales make sure your branding message is customer benefit focused and consistent across all of your marketing.